Our product creation process

We believe in being transparent. We want our customers to know exactly what they’re putting on their skin, so we list all of our ingredients clearly on our website and on our products.

We want you to feel confident and beautiful in your own skin, and we will always be here to support you on your journey to mindful skincare.

To create a formula we first look at the latest scientific research to identify which ingredients are most effective for specific skin concerns.

Once the active ingredients are chosen, we work with our team of chemists to develop a formula that is safe and effective. The result is a line of products that offer real results. We believe that our products are some of the best on the market, and we are constantly striving to improve them.

We use a variety of natural and synthetic ingredients to create our products, and we believe that this is the best way to create safe and effective products. The key is always to choose the best ingredient for the job.

Some ingredients that are hyped for being ‘natural' can actually be quite harmful, some are simply ineffective.

Others come with hidden social and environmental costs. Many of the 4000-6000 medicinal plant species that are traded internationally are harvested from the wild, collected by workers who are paid very little for their labour. Shockingly, one in five plants are believed to be threatened by over-harvesting and habitat loss. This is why we use synthetic alpha-bisabol - demand for the natural version has led to destruction of virgin Amazon rainforest.

There are countless skincare brands on the market, each with their own unique formulations and claims. It can be difficult to know which brand is right for you, and even more difficult to find a brand that fits your specific skin needs.

Here at Ishtar, we believe that less is more. We believe that you don't need a dozen different products to get good skin, you just need to find the right products for your specific skin needs.